FlySmart Bands.png

Re-Imagining SFO

FlySmart Bands.png

FlySmart Boarding Band

Re-Imagining the Airport Experience

 

project

Graduate work
Advised by Chris Risdon
5 weeks, 2016

my roles

Research
Ideation
Prototyping

skills

Service design
Experience mapping
 
 
 

Introduction

The project brief was to think about the future of air travel and to craft a vision for the future that would act as a north star for the airport to transition to over the next 5 years. 

I worked with Laura Sanford and Tara Chandi.

 

current experience 

Our initial research focused on understanding the current traveler experience at the airport. Research methods included an online quantitative survey, primary interviews with customer service staff and travelers and an observational airport visit. The experience map became a tool for us to synthesize our findings and uncover opportunity areas.

 
 
 

opportunity

How might we reduce travel anxiety caused by uncertainty at the airport?

 

concept: flysmart boarding band

FlySmart is the boarding pass re-imagined, with real-time updates and locker access for an anxiety free travel experience. Once wearing the band, a traveler can move efficiently and anxiety-free through the airport. They no longer need to check their mobile device for updates or carry around cumbersome carry-on luggage while they wait to board. 

airport.png
 

prototype

 

 
band_callouts.jpeg
 

storyboard